Post-reach and post-engagement differences between

Post reach and post engagement are two key metrics used to evaluate the performance and impact of social media posts. While they are related, they measure different aspects of a post's effectiveness. Here's a breakdown of the differences between post reach and post engagement:

Post Reach: Post reach refers to the number of unique users who have seen a particular post on a social media platform. It represents the potential audience that the post has reached. Reach can be organic (users who see the post through normal content distribution) or paid (users who see the post due to paid advertising or promotion). The reach metric helps measure the overall visibility of a post and how many people it has the potential to reach.

Post Engagement: Post engagement measures the level of interaction and involvement that users have with a social media post. It includes actions such as likes, comments, shares, clicks, and any other form of user interaction. Engagement metrics are important because they indicate how well a post resonates with the audience and encourages them to take action or engage with the content. High engagement rates typically indicate that the post is compelling and generating interest among users.

In summary, the main difference between post reach and post engagement is that reach represents the number of people who have been exposed to the post, while engagement measures the level of interaction and involvement that users have with the post. Both metrics are valuable in evaluating the performance of social media posts and can provide insights into the effectiveness of a social media campaign or strategy.